Jingdong 11.11 mobile power sales blowout

After 11 days of climax, Jingdong 11.11 Global Food Shopping Festival is coming to an end. At the same time, Jingdong mobile phones have continuously updated their sales records and achieved a series of remarkable achievements. On November 11, Yan Xiaobing, senior vice president of Jingdong Group and president of Jingdong Mall Electronic Entertainment Group,, said in front of the media that from November 1 to October 10, Jingdong mobile phone mobile power sales reached 183%. These data also raised concerns about the quality of the mobile phone industry.

The surge in sales of mobile phone accessories represented by charging treasure undoubtedly reflects the current trend of user refinement in mobile phone consumption. With the popularization of high-quality consumer concepts, consumption upgrade has become the main theme of the mobile phone market in recent years, and broke out at the Jingdong 11·11 Global Food Shopping Festival which opened this year. More and more consumers are beginning to pursue a higher mobile phone experience, which has caused major changes in both the supply and demand sides of the mobile phone accessories market.

With years of experience in working with mobile phone industry leaders and a long history of brand accumulation, JD.com has been committed to improving the user experience and has achieved good results in the field of mobile phone accessories. In terms of product quality assurance, as early as last year, JD.com teamed up with eight major toll brands to launch the “Charge Quality Alliance” campaign to attack the industry’s virtual standards chaos and focus on providing efficient and safe charging products. At the service level, for the mobile phone accessories, on the eve of 11.11, JD.com announced the launch of the “Good Shop Alliance” service. Consumers can not only easily purchase the mobile phone case that slippers wear, but also charge treasures and other novelty things. Mobile phone accessories products, consumers can also enjoy comprehensive reductions, coupons and other benefits while purchasing mobile phone accessories. Jingdong platform relies on high-quality comprehensive resources and special upgrade services, so that every consumer can fully enjoy the quality of the carnival and service.With years of experience in working with mobile phone industry leaders and a long history of brand accumulation, JD.com has been committed to improving the user experience and has achieved good results in the field of mobile phone accessories. In terms of product quality assurance, as early as last year, JD.com teamed up with eight major toll brands to launch the “Charge Quality Alliance” campaign to attack the industry’s virtual standards chaos and focus on providing efficient and safe charging products. At the service level, for the mobile phone accessories, on the eve of 11.11, JD.com announced the launch of the “Good Shop Alliance” service. Consumers can not only easily purchase the mobile phone case that slippers wear, but also charge treasures and other novelty things. Mobile phone accessories products, consumers can also enjoy comprehensive reductions, coupons and other benefits while purchasing mobile phone accessories. Jingdong platform relies on high-quality comprehensive resources and special upgrade services, so that every consumer can fully enjoy the quality of the carnival and service.

It is worth mentioning that from the heat of mobile phone accessories, it can be seen that the full range of mobile phone power supply is undoubtedly an important concern for many manufacturers to seize the market. In the future, Jingdong will continue to deepen the dual experience of “product + service” of Jingdong platform consumers by deepening the field of mobile phone accessories, and escorting the purchasing experience of consumers.